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If you haven’t heard, Lionel Messi scored a hattrick today to bring his Barcelona goal scor

If you haven’t heard, Lionel Messi scored a hattrick today to bring his Barcelona goal scoring tally to 371, becoming the clubs all-time leading scorer. In order to celebrate the unprecedented achievement, adidas has acted very quickly to release a brand new, extremely fresh and limited edition “Messi 370″ adiZero F50.

At the age of 26, his haul of 371 goals surely confirms his place as one of the best players to ever play the game!

In an adidas first, each pair of cleats will feature a different design on the left and right foot, inspired by Messi¡äs goal scoring stats, separating the percentage of goals he¡¯s scored with his left foot, right foot and head. The F50s also carry the unmistakable Messi customization with the name of his son Thiago and date of birth printed on the side of the product. Each pair will be uniquely numbered from #001 – #370.

Upon breaking the record, Leo Messi said:

When I was a little boy growing up in Argentina I always dreamt of a career as a professional footballer. From that point?onward, each goal I have ever scored has?been special in its own way. It¡¯s important to mention that I never would have broken the record without the talent and dedication of my teammates who have been with me every step of the way. Being the all-time top goal-scorer for such an amazing club is a true honor. I would like to thank adidas for the fact that they have produced these beautiful boots to celebrate this new record.

And for those wondering, yes these boots are available to buy in the US, with some of the 370 pairs currently?found at adidas.com, with a price tag of $370.

Each of the limited edition ¡°Messi 370¡± cleats comes in premium packaging (as you would expect for the price), including a 20 page commemorative booklet detailing the magnitude of this milestone, selecting five of Messi¡äs most famous and important goals, with an inspired graphical design.

What is the verdict on this design and would you want one of the 370 pairs?

It must be fantastic being a football boot brand executive.

One minute, youre sitting in the office with your Jimmy Choo loafers resting on your fake mahogany topped desk, and then next, you take a phone call and find out that one of your leading lights has swapped a middle of the road club for one of the biggest teams in the world.

Not that Dimitar Berbatovs Adidas agent wouldnt have seen it coming. Though the ????30 million bid from Manchester City probably caused him to choke on his cappuccino (extra skinny milk, no sugar).

Adidas must have been cracking open the bubbly the moment Berbatovs transfer from Spurs to Manchester United was completed even if it was 40 minutes after the official closing time?

No disrespect to Tottenham, but now Adidas have another player on the biggest European stage of all who can show off his skills and of course his football boots, and in Berbatovs case, they are the Predator Power Swerves (recently voted as the most comfortable football boots of the year in the Footy-Boots.com Football Boot Awards 2008). Talk about win win for Adidas!

The same could be said of Robinhos move from Real Madrid to Manchester City.

Sure, the two teams (at least for the moment ) dont quite compare. Ones the best in the whole of Spain, the others not even the best in its own city, but Nike wont mind that one little bit. Such is the draw of the Premier League to TV audiences around the world, Robinhos Nike Vapor IVs will get tons more exposure even though hes moved away from the Bernabeu and wont be playing Champions League football.

Back to Adidas and another of their charges whos made a big money move, Roman Pavlyuchenko whos swapped Spartak Moscow for Tottenham.

Surely the stage is set for the Russian superstar to make the same impact on the Premier League as he did in his Adidas F50.8s at Euro 2008.

These are just three big boot moves which should give their respective brands even more exposure. If you think there are better value moves out there, tell us here.